Your buyers now ask an AI. It already answers with someone’s name.
Tracevia’s full benchmark asks the major AI assistants and AI search engines the questions your buyers ask, scores every answer on six dimensions, tracks you over time and shows exactly what to change.
Want a quick snapshot first? Try the free check. A few seconds, no account: a website AI-readiness audit plus one Google AI Overview check on your company name.The buying conversation moved somewhere you can’t watch
You can't see the answers
An AI assistant answers your buyer privately. There is no results page to inspect, no log, and no way to know what was said about you unless someone asks and records it.
Search rankings don't carry over
Being first on a results page does not mean being named in an answer. AI assistants synthesise from whatever they trust, and that set often excludes the site you optimised.
Someone else gets named instead
Every answer that leaves you out still recommends a shortlist. Those competitors become the default consideration set, and you never find out you were on the wrong side of it.
We score the answer, not just whether your name appeared
Mention counters tell you a number went up. Every Tracevia answer is judged on six dimensions worth 11 raw points, presented on a 10-point scale, so you can see which part of the answer is failing.
Mentioned
1 ptWere you named at all in the answer?
Prominence
3 ptsNamed first, in the shortlist, or as an afterthought at the end.
Correct positioning
3 ptsDescribed as what you actually are, for the buyer you actually serve.
Domain cited / linked
2 ptsDid the answer link to your own domain as a source?
Parent relationship correct
1 ptProduct, parent company and founder attributed to the right entity.
No material factual errors
1 ptNo invented executives, wrong domains or fabricated facts.
Four steps, then a repeatable benchmark
- 1
Add your brand and its sites
Domain, parent company, founders, category terms and known competitors — plus every host in the estate: marketing site, docs, blog, parent company.
- 2
Generate or edit the prompt set
We read your site and suggest the questions buyers actually ask, half of them without naming you. Edit, add or retire any of them.
- 3
Run and auto-score every answer
Each prompt goes to every enabled assistant. An AI judge scores the answer against your entity facts, and you can override any score by hand.
- 4
Work the ranked next moves
The insight engine turns the results into an ordered list of fixes, then tracks whether each one actually moved the number.
Measuring is the easy half. Tracevia tells you what to change.
Google AI Overview and Google AI Mode
Track Google's AI answers alongside the AI assistants, from the country your buyers search in. When Google shows no AI answer, we record that rather than scoring a failure.
Entity recognition
Ask each engine what your other names mean, such as your web address, and catch answers that confuse you with an unrelated product.
robots.txt and llms.txt, audited and rewritten
We fetch both files, score them as fit for purpose, then propose a revision grounded in a crawl of your live site — not a generic template.
Deployment verification
Mark a change as deployed and we re-fetch the file, diff it against what we generated, and tell you whether it really shipped.
Change events on the trend line
Every deployed change is plotted on the visibility trend, so you can see whether the fix moved the number or not.
Citation targets
We aggregate every source the AI assistants cite in your category and flag the high-frequency ones that cite competitors and never you. Parked and for-sale domains are left out.
Share of voice
Every competing product named in an answer is captured and merged by alias. See your rank in the field and how your share moves run by run.
Multi-site estates
One brand, many hosts — scored per site and rolled up, so a docs site or blog gets its own attention.
Questions
- Is this the same as tracking Google rankings?
- No. Search ranking measures a results page. Tracevia measures the answer an assistant gives when nobody sees a results page at all — whether you are named, how prominently, and whether your own domain is cited as the source.
- How can you query the AI assistants consistently?
- Runs go through each provider's API, using web-grounded variants where the provider offers them. That gives a repeatable, comparable benchmark over time rather than a one-off screenshot of a chat window.
- Do you track Google AI Overviews and Google AI Mode?
- Yes. Paid benchmarks include Google AI Overview and Google AI Mode alongside ChatGPT, Gemini, Claude and Perplexity, searching from the country you set (the United Kingdom by default). Results are grouped as AI assistants and AI search, so you can see when the two disagree.
- Who does the scoring?
- An AI judge scores each answer against the entity facts you supply — domain, parent company, founders, category. Domain citations are verified deterministically by exact host match, not by the judge. Every score can be overridden by hand.
- What does the free check include?
- A fast website audit and one Google AI Overview entity check run together. You get AI-readiness and citation-readiness scores, five priority fixes, concise category checks and the Google answer. No account or card required.
- Will fixing robots.txt and llms.txt actually help?
- It removes the avoidable reasons an assistant fails to read or trust your site. Tracevia verifies the deployed file and plots the change on your trend line so you can judge the impact from your own data.
Find out what the AI assistants say about you
One domain, two clear scores, and five priorities showing what is holding you back.